More than rankings.
SEO, at its core, is about understanding people. How they search, what they actually need, and how to put the right content in front of them at the right moment.
“I don't just optimize pages. I build organic growth that compounds over time.”
Where it all started
It started with a passion for writing, specifically international politics. I was contributing articles to various outlets and publications, and the bigger ones had one consistent requirement: content had to be written in an SEO-friendly way. That requirement opened a door I never expected. I started taking courses, learning how search engines actually work, and realized pretty quickly that I'd found something I was genuinely obsessed with. What began as a writing skill became a full-blown specialization, and before long I was working remotely for agencies in the UK, Spain, and across LATAM.
Going bilingual, going global
Working across borders became my thing. I started collaborating with LATAM brands looking to break into the US and UK markets, and with international companies trying to reach Spanish-speaking audiences. Being fluent in both languages stopped being just a personal trait and started being the actual reason clients chose to work with me.
Deep-diving into e-commerce SEO
I went deep into e-commerce SEO, working with fashion, beauty, and DTC brands. Handling massive product catalogs, figuring out hreflang at scale, building content strategies that actually drive conversions rather than just traffic. That's where a lot of my technical chops got sharpened.
AI-first SEO
When AI search started reshaping everything (SGE, Perplexity, ChatGPT), I got fascinated all over again. I went deep into AEO and GEO, thinking about how to optimize not just for the classic blue links but for how AI actually surfaces and presents content. Today I run my own practice from Buenos Aires, working with clients around the world, and honestly it feels like the most exciting time to be doing this work.